Konrad, Evelyn Marketing research: a management overview. Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson. - New York American Management Association [1966] - 224 p. illus., map. 24 cm. LCCN: 66027859 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .K62 Dewey Class. No.: 658.83