TY  - BOOK
AU  - Wills,Gordon
TI  - Marketing through research
T2  - The Commonwealth and international library. The essentials of marketing series
AV  - HF5415.2 .W5 1967
U1  - 658.83 
PY  - 1967///]
CY  - Oxford, New York
PB  - Pergamon Press
KW  - Marketing research
KW  - Local
N1  - Bibliography: p. 147-148
ER  -