TY  - BOOK
AU  - Smith,Samuel Van Dyke
AU  - Brien,Richard H.
AU  - Stafford,James E.
TI  - Readings in marketing information systems: a new era in marketing research
AV  - HF5415.13 .S6
U1  - 658.83/08 
PY  - 1968///]
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
KW  - Local
KW  - Marketing research
N1  - Includes bibliographical references
ER  -