a new era in marketing research Smith, Samuel Van Dyke creator comp. Brien, Richard H. joint comp. Stafford, James E. joint comp. text bibliography mau Boston Houghton Mifflin [1968] 1968 monographic eng

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xii, 399 p. illus. 24 cm. [by] Samuel V. Smith, Richard H. Brien [and] James E. Stafford. Includes bibliographical references. Marketing Management Marketing research HF5415.13 .S6 658.83/08 68007245 //r84 700802 20160527205236.0 93677