Thompson, Willard Mead. The basics of successful salesmanship a self-teaching programed book [by] Willard M. Thompson. - New York McGraw-Hill [1968] - xi, 292 p. 21 cm. LCCN: 68013102 //r86 Subjects--Topical Terms: Selling--Programmed instruction. LC Class. No.: HF5438 / .T482 Dewey Class. No.: 658.85/077