TY - BOOK AU - Pederson,Carlton A. AU - Wright,Milburn D. AU - Weitz,Barton A. TI - Selling: principles and methods T2 - The Irwin series in marketing SN - 0256036446 AV - HF5438.25 .P42 1988 U1 - 658.8/5 19 PY - 1988/// CY - Homewood, Ill. PB - Irwin KW - Selling KW - Local N1 - Includes bibliographies and indexes ER -