Cases in consumer behavior
[by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
- New York Holt, Rinehart and Winston [1969]
- xiii, 431 p. illus. 24 cm.
- Holt, Rinehart and Winston marketing series .
A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.