TY  - BOOK
AU  - Cateora,Philip R.
AU  - Richardson,Lee
TI  - Readings in marketing: the qualitative and quantitative areas
AV  - HF5415 .C32
U1  - 658.8/008 
PY  - 1967///]
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
N1  - Bibliographical footnotes
ER  -