Cateora, Philip R. <br/><br/>
Readings in marketing: the qualitative and quantitative areas 
edited by Philip R. Cateora [and] Lee Richardson. 
 - New York  Appleton-Century-Crofts  [1967] 
 - xi, 462 p.  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>67010928  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C32 
<br/><br/><label>Dewey Class. No.: </label>658.8/008