Bell, Martin L.

Marketing; concepts and strategy [by] Martin L. Bell. - London Melbourne [etc.] Macmillan 1966 [i.e. 1967]. - xii, 686 p. tables, diagrs. 23 cm.

Bibliographical footnotes.

68088956 //r84

B67-6999


Marketing--Management.

HF5415 / .B4286 1967

658.8