TY  - BOOK
AU  - Crane,Edgar
TI  - Marketing communications: a behavioral approach to men, messages, and media
T2  - The Wiley marketing series
AV  - HF5415 .C694
U1  - 659.1019 
PY  - 1965///]
CY  - New York
PB  - J. Wiley
KW  - Decision-making in marketing
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Bibliography: p. 547-553
ER  -