Crane, Edgar. <br/><br/>
Marketing communications  a behavioral approach to men, messages, and media. 

 - New York  J. Wiley  [1965] 
 - xiv, 569 p.  illus.  24 cm. 
 - The Wiley marketing series .
<br/><br/>Bibliography: p. 547-553. 
<br/><br/><label>LCCN: </label>65021444 //r81 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision-making in marketing.<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415  / .C694 
<br/><br/><label>Dewey Class. No.: </label>659.1019