TY  - BOOK
AU  - Douglas,John
AU  - Field,George Albert
AU  - Field,George Albert
AU  - Tarpey,Lawrence X.
TI  - Human behavior in marketing
AV  - HF5415.1 .D6
U1  - 658.8 
PY  - 1967///]
CY  - Columbus, Ohio
PB  - C. E. Merrill Books
KW  - Marketing
KW  - Management
KW  - Local
N1  - "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."; Includes bibliographies
ER  -