Human behavior in marketing Douglas, John creator Field, George Albert 1918- joint author. Tarpey, Lawrence X. joint author. text bibliography ohu Columbus, Ohio C. E. Merrill Books [1967] 1967 monographic eng
print
xi, 204 p. illus. 23 cm. [by] John Douglas, George A. Field [and] Lawrence X. Tarpey. "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966." Includes bibliographies. Marketing Management HF5415.1 .D6 658.8 Marketing management, a behavioral systems approach Field, George Albert 1918- 67012300 //r84 740410 20160527205232.0 93638