@book{76637,
	author = {Douglas, John and Field, George Albert},
	title = {Human behavior in marketing},
	publisher = {C. E. Merrill Books},
	year = {[1967]},
	address = {Columbus, Ohio},
	note = {"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."}
}