Enis, Ben M. <br/><br/>
Marketing principles  the management process 
Ben M. Enis. 
 - 2d ed. 
 - Santa Monica, Calif.  Goodyear Pub. Co.  c1977. 
 - xxii, 621 p.  ill.  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0876205678 
<br/><br/><label>LCCN: </label>76019703 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .E54 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8