TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
AU  - Lockley,Lawrence Campbell
TI  - Readings in marketing
AV  - HF5415 .D49 1968
U1  - 658.8/008 
PY  - 1968///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Local
N1  - Includes bibliographies
ER  -