Dirksen, Charles J., <br/><br/>
Readings in marketing 
edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley. 
 - Rev. ed. 
 - Homewood, Ill.  R. D. Irwin  1968. 
 - xiv, 673 p.  illus., maps.  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>67021005  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D49 1968 
<br/><br/><label>Dewey Class. No.: </label>658.8/008