Dodge, H. Robert Industrial marketing [by] H. Robert Dodge. - New York McGraw-Hill [1970] - x, 467 p. illus. 23 cm. Includes bibliographical references. LCCN: 72108562 //r84 Subjects--Topical Terms: Industrial marketing LC Class. No.: HF5415 / .D62 Dewey Class. No.: 658.8