Andersen, R. Clifton <br/><br/>
Marketing insights  selected readings 
[by] R. Clifton Andersen and Philip R. Cateora. 
 - 2d ed. 
 - New York  Appleton-Century-Crofts  [1968] 
 - xiii, 482 p.  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>68011105  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A618 1968 
<br/><br/><label>Dewey Class. No.: </label>658.8/008