TY  - BOOK
AU  - Gerlach,John T.
AU  - Wainwright,Charles Anthony
TI  - Successful management of new products
T2  - A Communication arts book
SN  - 0803866720
AV  - HF5415.15 .G46
U1  - 658.5/7 
PY  - 1968///]
CY  - New York
PB  - Hastings House
KW  - New products
KW  - Local
KW  - Product management
N1  - Bibliography: p. 211-213
ER  -