Gerlach, John T. <br/><br/>
Successful management of new products 
by John T. Gerlach and Charles Anthony Wainwright. 
 - New York  Hastings House  [c1968] 
 - 221 p.  illus.  25 cm. 
 - A Communication arts book .
<br/><br/>Bibliography: p. 211-213. 
<br/><br/><label>ISBN: </label>0803866720 
<br/><br/><label>LCCN: </label>68031688  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .G46 
<br/><br/><label>Dewey Class. No.: </label>658.5/7