TY  - BOOK
AU  - Scheuing,Eberhard E.
TI  - New product management
SN  - 0675209226
AV  - HD69.N4 S414 1989
U1  - 658.5/75 20
PY  - 1989///
CY  - Columbus, Ohio
PB  - Merrill Pub. Co.
KW  - New products
KW  - Local
KW  - Diffusion of innovations
KW  - Product management
N1  - Includes bibliographical references (p. 381-388)
ER  -