Scheuing, Eberhard E.
New product management
Eberhard E. Scheuing.
- Columbus, Ohio Merrill Pub. Co. c1989.
- xii, 399 p. ill. 25 cm.
Includes bibliographical references (p. 381-388).
0675209226
88062486
New products
Diffusion of innovations
Product management
HD69.N4 / S414 1989
658.5/75