Scheuing, Eberhard E.

New product management Eberhard E. Scheuing. - Columbus, Ohio Merrill Pub. Co. c1989. - xii, 399 p. ill. 25 cm.

Includes bibliographical references (p. 381-388).

0675209226

88062486


New products
Diffusion of innovations
Product management

HD69.N4 / S414 1989

658.5/75