Bonoma, Thomas V.

Segmenting the industrial market Thomas V. Bonoma, Benson P. Shapiro. - Lexington, Mass. Lexington Books c1983. - xi, 126 p. 24 cm.

Includes index.

Bibliography: p. 117-122.

0669065781

82049325


Industrial marketing
Market segmentation

HF5415 / .B525 1983

658.8