Bonoma, Thomas V.
Segmenting the industrial market
Thomas V. Bonoma, Benson P. Shapiro.
- Lexington, Mass. Lexington Books c1983.
- xi, 126 p. 24 cm.
Includes index.
Bibliography: p. 117-122.
0669065781
82049325
Industrial marketing
Market segmentation
HF5415 / .B525 1983
658.8