TY - BOOK AU - Boone,Louis E. AU - Kurtz,David l. AU - Boone,Louis E. TI - Foundations of marketing SN - 003018746X AV - HF5415 .B532 U1 - 658.8 PY - 1977/// CY - Hinsdale, Ill. PB - Dryden Press KW - Marketing KW - Local N1 - "Expanded version of [the authors'] Contemporary marketing."; Includes bibliographical references and indexes ER -