Boone, Louis E. <br/><br/>
Foundations of marketing 
Louis E. Boone, David L. Kurtz. 
 - Hinsdale, Ill.  Dryden Press  c1977. 
 - xx, 639 p.  ill.  25 cm. 
<br/><br/> "Expanded version of [the authors'] Contemporary marketing." 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>003018746X 
<br/><br/><label>LCCN: </label>76019366  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B532 
<br/><br/><label>Dewey Class. No.: </label>658.8