TY  - BOOK
AU  - Banks,Seymour
TI  - Experimentation in marketing
PY  - 1965///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Local
N1  - Includes index; Bibliography: p. 263-269; Photocopy; Ann Arbor, Mich; University Microfilms; 1973
ER  -