Banks, Seymour. <br/><br/>
Experimentation in marketing 
Seymour Banks. 
 - New York  McGraw-Hill  c1965. 
 - xiii, 275 p.  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 263-269. 
<br/><br/><br/>Photocopy. <br/>Ann Arbor, Mich. <br/>University Microfilms <br/>1973. 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research