TY  - BOOK
AU  - Dunn,S.Watson
TI  - Advertising; its role in modern marketing
SN  - 0030666457
AV  - HF5823 .D78 1969
U1  - 659.1 
PY  - 1986///
CY  - New York
PB  - CBS College Publishing
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographies
ER  -