Dunn, S. Watson <br/><br/>
Advertising; its role in modern marketing 
[by] S. Watson Dunn. 
 - 6th ed. 
 - New York  CBS College Publishing  1986. 
 - viii, 802 p. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0030666457 
<br/><br/><label>LCCN: </label>69011204 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .D78 1969 
<br/><br/><label>Dewey Class. No.: </label>659.1