Dunn, S. Watson Advertising; its role in modern marketing [by] S. Watson Dunn. - New York Holt, Rinehart and Winston [1961] - viii, 621 p. illus. (part col.) Includes bibliographies. ISBN: 0030666457 LCCN: 69011204 //r84 Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / .D78 1969 Dewey Class. No.: 659.1