Dalrymple, Douglas J. <br/><br/>
Marketing management  strategy and cases 
Douglas J. Dalrymple, Leonard J. Parsons. 
 - 3rd ed. 
 - New York  Wiley  c1983. 
 - xiii, 821 p.  ill.  24 cm. 
 - Wiley series in marketing  0273-2955 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471098477  27.95 (est.) 
<br/><br/><label>LCCN: </label>82024856 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D32 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8