TY  - BOOK
AU  - Alderson,Wroe
AU  - Halbert,Michael H.
TI  - Men, motives, and markets
T2  - Prentice-Hall foundations of marketing series
AV  - HF5415 .A392
U1  - 658.8 
PY  - 1968///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Local
N1  - Bibliography: p. 109
ER  -