Boyd, Harper W., <br/><br/>
Marketing management casebook. 
Edited by Harper W. Boyd, Jr. and Robert T. Davis. 
 - Homewood, Ill.  R. D. Irwin  1971. 
 - ix, 736 p.  illus., facsims., forms, maps, ports.  24 cm. 
<br/><br/><label>LCCN: </label>74149906 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B67 
<br/><br/><label>Dewey Class. No.: </label>658.8