Alexander, Ralph Samuel Industrial marketing [by] Ralph S. Alexander, James S. Cross [and] Richard M. Hill. - 3d ed. - Homewood, Ill. R. D. Irwin 1967. - xi, 698 p. illus., forms. 24 cm. Includes bibliographical references. LCCN: 67017053 //r842 Subjects--Topical Terms: Industrial marketing LC Class. No.: HF5415 / .A415 1967 Dewey Class. No.: 658.8