TY  - BOOK
AU  - Schewe,Charles D.
TI  - Marketing information systems: selected readings
SN  - 087757071X
AV  - HF5415.13 .M35
U1  - 658.8 
PY  - 1976///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Management
KW  - Addresses, essays, lectures
KW  - Local
KW  - Management information systems
KW  - Marketing research
N1  - Includes bibliographies
ER  -