Marketing information systems selected readings
edited by Charles D. Schewe.
- Chicago American Marketing Association c1976.
- 186 p. ill. 28 cm.
Includes bibliographies.
087757071X
76003791 //r84
Marketing--Management--Addresses, essays, lectures.
Management information systems--Addresses, essays, lectures.
Marketing research--Addresses, essays, lectures.
HF5415.13 / .M35
658.8