Marketing information systems selected readings edited by Charles D. Schewe. - Chicago American Marketing Association c1976. - 186 p. ill. 28 cm.

Includes bibliographies.

087757071X

76003791 //r84


Marketing--Management--Addresses, essays, lectures.
Management information systems--Addresses, essays, lectures.
Marketing research--Addresses, essays, lectures.

HF5415.13 / .M35

658.8