Marketing management and administrative action 
Steuart Henderson Britt ... [et al.]. 
 - 5th ed. 
 - New York  McGraw-Hill  c1983. 
 - xii, 468 p.  ill.  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070069492 (pbk.)  16.95 (est.) 
<br/><br/><label>LCCN: </label>82022935 //r913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M35235 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8