Heidingsfield, Myron Samuel Changing patterns in marketing a study in strategy / Myron S. Heidingsfield. - Boston Allyn and Bacon [1968] - viii, 167 p. Includes bibliographies. LCCN: 68028302 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .H34 Dewey Class. No.: 658.8