Medcalf, Gordon. <br/><br/>
Marketing y el director de planificación 
Gordon Medcalf. 
 - Madrid  Ibérico Europea  1971. 
 - 347 p.  illus. 
<br/><br/><label>LCCN: </label>bvc00000202  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .M4 197167 
<br/><br/><label>Dewey Class. No.: </label>658.8