TY - BOOK AU - Karger,Delmar W. AU - Murdick,Robert G. TI - New product venture management SN - 0677039603 AV - HD69.N4 K32 U1 - 658.5/75 PY - 1972///] CY - New York PB - Gordon and Breach KW - New products KW - Local N1 - Includes bibliographies ER -