TY  - BOOK
AU  - Gelb,Betsy D.
AU  - Enis,Ben M.
TI  - Marketing is everybody's business
SN  - 0876205600
AV  - HF5415 .G3915 1977
U1  - 658.8 
PY  - 1977///
CY  - Santa Monica, Calif.
PB  - Goodyear Pub. Co.
KW  - Marketing
KW  - Local
KW  - United States
KW  - Case studies
N1  - Includes bibliographies and index
ER  -