Gelb, Betsy D. <br/><br/>
Marketing is everybody's business 
Betsy D. Gelb, Ben M. Enis. 
 - 2d ed. 
 - Santa Monica, Calif.  Goodyear Pub. Co.  c1977. 
 - xii, 163 p.  ill.  28 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0876205600 
<br/><br/><label>LCCN: </label>76053774  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415  / .G3915 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8