TY  - BOOK
AU  - Robinson,Patrick J.
AU  - Faris,Charles W.
AU  - Wind,Yoram
ED  - Marketing Science Institute.
TI  - Industrial buying and creative marketing
T2  - Marketing Science Institute. Series of books
AV  - HD52.5 .R6
U1  - 658.7/2 
PY  - 1967///]
CY  - Boston
PB  - Allyn & Bacon
KW  - Industrial procurement
KW  - Local
KW  - Marketing
KW  - Management
N1  - Bibliography: p. 221-280
ER  -