Industrial buying and creative marketing
Robinson, Patrick J.
creator
Faris, Charles W.
joint author.
Wind, Yoram
Marketing Science Institute
text
bibliography
mau
Boston
Allyn & Bacon
[1967]
1967
monographic
eng
xviii, 288 p. illus. 24 cm.
[by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.
Bibliography: p. 221-280.
Industrial procurement
Marketing
Management
HD52.5 .R6
658.7/2
Marketing Science Institute. Series of books
67030166 //r84
711012
20160527205211.0
93456