TY  - BOOK
AU  - Montgomery,David Bruce
AU  - Urban,Glen L.
TI  - Applications of management science in marketing
T2  - Prentice-Hall international series in management
SN  - 0130388513
AV  - HF5415 .M57
U1  - 658.8 
PY  - 1970///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
N1  - Includes bibliographical references
ER  -