Hartley, Robert F.

Marketing: management and social change [by] Robert F. Hartley. - Scranton Intext Educational Publishers [1972] - xviii, 716 p. illus. 24 cm. - The Intext series in marketing .

Edition for 1976 published under title: Marketing fundamentals for responsive management.

Includes bibliographical references.

070022386X

76183721 //r872


Marketing
Marketing--Management.

HF5415 / .H243

658.8