Still, Richard Ralph Essentials of marketing Richard R. Still [and] Edward W. Cundiff. - Englewood Cliffs, N.J. Prentice-Hall 1966. - v, 186 p. Includes bibliographical references. LCCN: bvc00000199 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .S84 1966 Dewey Class. No.: 658.8