Rowe, Kenneth L. Communications in marketing Kenneth L. Rowe ; Eugene L. Dorr, consulting editor. - 2d ed. - New York Gregg Division, McGraw-Hill c1978. - iv, 124 p. & disc (2 s. : 7 in. ; 33 1/3 rpm.) ill. 28 cm. - Occupational manuals and projects in marketing . ISBN: 007054154X LCCN: 77009607 Subjects--Topical Terms: Communication in marketing LC Class. No.: HF5415.125 / .R68 Dewey Class. No.: 658.8